How much does Game Localization Cost?

Table of Contents

Ever wonder about the cost of game localization? In this article, Thao & Co. will answer:

  • • What does the game localization cost entail?
  • • What factors influence the game localization cost?

What does the game localization cost entail?

Below is a list of fees included in the game localization quote for reference:

1. User interface content translation

This is an indispensable item in the overall quote of game localization. Translating user interface content ensures that the new game versions are tailored to the target players. 

Interface content may include:

  1. • Character information
  2. • Options
  3. • Game operating instructions
  4. • Privacy policies
  5. • Publisher information
  6. • and more.

2. Media translation

Media may encompass videos or game sounds, etc. When localizing a game for a new market, you may need to adapt media elements to achieve better resonance with the target players. 

Therefore, the game translation cost may include fees for translating media content such as subtitles, and character voiceovers.

Game Translation Fee - Thao & Company

3. Graphic localization

Graphic elements in a game may include character images, game backgrounds, etc. During the game localization process, graphic elements may need adjustments to enhance familiarity and appeal to the target market.

Thus, graphic localization is one of the fees that game publishers may need to cover during localization. 

4. Technical aspects

Player behavior in each market may vary, resulting in distinct player-game interactions. Depending on the specific target market, game publishers may modify certain technical aspects of the game to ensure that it is well-received. 

What factors influence the game localization cost?

Here are some key factors that influence the cost of game localization:

1. Type of translation 

Game translation costs may vary depending on specific translation types, such as:

  1. Creative translation
  2. SEO translation
  3. Subtitling and translation

For the translation types requiring complex techniques, the rates tend to be higher compared to more common and general types.

Other Translation Service - Thao & Co.

2. Languages

The complexity of language pairs is another crucial element affecting the game translation rate. Translating a complex and rare language pair will incur higher costs due to the increased time and effort required.

3. Length of game content

The length of game content to be translated can determine the time and effort required for game translation by the translation agency. Therefore, the length of the content is one of the pivotal elements determining whether game translation costs will be high or low.

4. Complexity

When translating a game that contain many specialized terms or historical information, translators need more time to research and refine the translation. The game translation cost is therefore influenced by the complexity of the game version requiring translation.

5. Other specific requirements

In addition to the aforementioned factors, the cost of game localization may also vary for additional requirements such as turnaround time or supplementary services.

For instance, if a project need to be completed within a short period of time, the translation agency have to allocate more resources to meet the deadline. This can lead to an increase in translation rates. 

Get a detailed quote for professional game localization

If you are searching for a professional game localization service, Thao & Co. is confident in accompanying you on the journey to achieve your market expansion goals. Partner with us for:

  • Game localization performed by reliable seasoned linguists
  • • Transparent translation pricing
  • • Efficient workflow
  • • Easy progress tracking and file management on our proprietary platform.
Get a quote EN - Thao & Co.

In addition to game translation services, we offer diverse language solutions tailored for B2B clients:

  1. • SEO Keyword Research
  2. • Consumer Language ResearchⒸ
  3. • Custom Integration and Language Review

By choosing us, you can rest assured that the translation is consistent, time-efficient, and effortless.

Those are some insights into the factors influencing the cost of game localization that Thao & Co. would like to share with you. We hope this article has helped address your queries and provided new perspectives on this topic.

If you need further consultation on translation services for Games + Apps + Websites, please contact us by clicking the Get a Quote button below for prompt support.

Source: Thao & Company
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