Creative Translation

Before translation starts, we want to learn about your target audience. Working with local market research agencies, we’ll conduct a couple of Focus Group Discussions (FGDs) to understand consumer language, generate a glossary of familiar and relevant terms, and develop translation guidelines. We can also use the FGDs to gauge consumer response to different slogan or tagline translation options. Upon request, we will provide the transcription and interpretation for the FGDs.

We’ll translate your marketing content with moderately polished wording. We will ensure accuracy and maintain the existing tone, style and context of your messaging.

For translation of marketing materials such as brochures, ads and press releases, you’ll likely also need copywriting and localization. We’ll craft copy that is both creative and relevant to your target audience. For tasks such as slogan transcreation, we’ll provide two or three translation options along with an explanation and back translation for each option so you can make an informed choice. You can also request our Consumer Language Research© service, which will provide a better understanding of actual consumer preferences for the various slogan translation options.