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Creative Translation

Creative translation typically refers to the translation of marketing materials. Whereas verbatim translation works for a business or legal document, creative translation may include consideration for cultural nuances and clever wordplay, which can help make a marketing piece more effective. Thao & Co. offers creative translation that accurately conveys the message and tone of the original but does so with imaginative flair designed to resonate with your target audience. 

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Thao & Co. understands the complexities of creative content. We’re dedicated to ensure our clients have the highest quality creative translations meeting all ad and marketing goals. Client satisfaction is our top priority.

Thao & Co. Vietnamese Translation
Nguyen Thao

Mình lần đầu cộng tác với cty và rất hài lòng về mức độ chuyên nghiệp trong cung cách giao bài, xác định khối lượng việc, thù lao , hạn thực hiện và hiệu chỉnh.

Thao & Co. Tagalog Translation
Arnie De Guma

I am very happy with their services. The staff are so nice and accommodating. This is the best office that I have visited so far. Kuddos to the whole team!

Thao & Co Arabic Translation
Mashesh Ramanayaka

Amazing fast and extremely professional service. highly recommend.

>> See all reviews <<
Our Process
Request a Quote
1
REQUEST A QUOTE
Send us the items you need translated.
View Quote
2
VIEW QUOTE
We set up your dashboard to track job progress.
Make Payment
3
MAKE PAYMENT
Select from multiple payment options.
Project Execution
4
PROJECT EXECUTION
We translate, proofread and localize your content to be effective in the new language.
Receive Final Work
5
RECEIVE FINAL WORK
Download all files, including the personal dictionary we create for word consistency and discounts on your future projects.
REQUEST A QUOTE
Send us the items you need translated.
Thao & Co. Localization Process Step 1
1
REQUEST A QUOTE
Send us the items you need translated.
Thao & Co. Localization Process Step 2
2
VIEW QUOTE
Set up dashboard to track job progress
Thao & Co. Localization Process Step 3
3
MAKE PAYMENT
Select from multiple payment options
Thao & Co. Localization Process Step 6
4
PROJECT EXECUTION
We translate, localize and proofread
Thao & Co. Localization Process Step 7
5
RECEIVE FINAL WORK
Download files and own your personal dictionary for word consistency and discounts on future projects
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Our Creative Translation Services
Consumer Language Research©
Before translation starts, we want to learn about your target audience. Working with local market research agencies, we’ll conduct a couple of Focus Group Discussions (FGDs) to understand consumer language, generate a glossary of familiar and relevant terms, and develop translation guidelines. We can also use the FGDs to gauge consumer response to different slogan or tagline translation options. Upon request, we will provide the transcription and interpretation for the FGDs.
Marketing-related translation
We’ll translate your marketing content with moderately polished wording. We will ensure accuracy and maintain the existing tone, style and context of your messaging.
Transcreation
For translation of marketing materials such as brochures, ads and press releases, you’ll likely also need copywriting and localization. We’ll craft copy that is both creative and relevant to your target audience. For tasks such as slogan transcreation, we’ll provide two or three translation options along with an explanation and back translation for each option so you can make an informed choice. You can also request our Consumer Language Research© service, which will provide a better understanding of actual consumer preferences for the various slogan translation options.
Professional Translation and Localization Services in Vietnam
Where Precision Meets Quality Standards
Get in touch
Let us know how we can help!
Our languages
English
English
Vietnamese
Vietnamese
Chinese
Chinese
Korean
Korean
Japanese
Japanese
Other Languages
Other Languages
FAQs
What is Consumer Language Research©?
Answer:
Our Consumer Language Research© service serves to optimize translations for your target consumers. We work with local market research agencies to conduct Focus Group Discussions to understand the terminology and phrasing consumers best relate to. This allows us to develop customized glossaries and translation guidelines rooted in consumer preferences. We can also test translation options for slogans and taglines.

What are Focus Group Discussions?
Answer:
Focus Group Discussions (FGDs) involve facilitating conversations with a small group of your target audience to gain insights into consumer language and preferences. This helps us determine which terms and phrasing resonate best with local consumers. Conducting FGDs prior to translation allows us to develop customized glossaries and style guides. This ensures our linguists use natural language that connects with your audience.

How to find high quality marketing translation services?
Answer:
High quality marketing translations require creative skills paired with consistency and accuracy. When looking for marketing translation services, it’s important to find translators who understand your brand voice and can effectively localize messaging. Look for providers experienced in translating marketing collateral like websites, brochures, and campaigns. They should offer services like transcreation to adapt content for cultural nuances.

What makes an effective email marketing translation?
Answer:
Effective email marketing translations convey your message in a locally relevant way while maintaining your brand voice. Skilled linguists will adapt the tone and content for cultural nuances without losing impact.

What should you consider when choosing brochure translation services?
Answer:
When selecting brochure translation services, it’s important to work with linguists familiar with your industry and brand voice who can adapt content for local relevance. Look for providers who offer services like Transcreation and Consumer Language Research for maximized impact.

What is transcreation?
Answer:
Transcreation is an advanced translation approach that adapts content to resonate with foreign audiences while preserving brand messaging. Rather than directly translating, transcreation conveys the essence and intent of the source content in a culturally relevant way. This allows campaigns to connect with target audiences.

What are the differences between transcreation and translation?
Answer:
The main difference between transcreation and standard translation is that transcreation adapts content to resonate with the target audience, while standard translation typically focuses on converting the source language. Transcreation takes a more creative approach to producing culturally adapted translations that connect with foreign audiences while preserving brand messaging.

What types of content require transcreation services?
Answer:
Transcreation is well-suited for translating marketing and advertising materials where creativity is required to effectively engage audiences. Content like slogans, taglines, website copy, brochures, campaigns, social media posts, and video scripts often benefits from transcreation to convey messaging in a culturally adapted way.

What are the differences between transcreation and localization?
Answer:
The main difference between transcreation and localization is that transcreation focuses on adapting messaging to resonate with target audiences, while localization focuses on converting content to meet local needs. Localization includes translating and then adapting elements like dates, currencies, units of measure. Transcreation is about conveying the essence of the messaging in a culturally relevant way.

How to evaluate the success of marketing transcreation?
Answer:
Key metrics for evaluating marketing transcreation success include engagement, conversion rates, and brand sentiment in each market. You can survey target audiences to assess if messaging resonates and achieves intended results, and track analytics on interactions and conversions to quantify results. Getting local insights through consumer focus groups or online brand communities can also provide useful feedback on how well your transcreated content is received.

Cost Estimate
Get a translation cost estimate in 4 simple steps:
Step 1: Which of the following translation services do you need? Thao & Co. offers the following options: Translation performed by either one experienced translator or one experienced translator and one experienced proofreader; and Proofreading of your translated content. Please pick one:
• CT-OT (Creative Translation – Only Translation)
• CT-TP (Creative Translation – Translation + Proofreading)
• CT-P (Creative Translation – Proofreading)
Step 2: Select the source language of your documents and the target language for translation, as well as the currency you prefer for payment.
Step 3: Select “Word” for Unit.
Step 4: Click the “Search” button and view our estimate.

Searching our extensive database…
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Cost estimates are subject to change, depending on:

  • The level of industry terminology involved
  • The level of post-translation formating required
  • Whether the language pair you require is common in the area or not
  • The length of your documents

>> Get a Quote <<

To get a precise quote and delivery time, please click on Get a Quote and leave your information.
We’ll get back to you as soon as we can.

Our Technologies
Our Management Platform
Working with Thao & Co. is easy. Our proprietary platform helps keep your projects organized, facilitates interaction with your translation team and allows you to monitor the progress of the work.
Our Translation Platform
Thao & Co.’s proprietary platform enables simultaneous translation and proofreading, allowing our linguists to work on one translation file at the same time. This speeds up the delivery timeline significantly without sacrificing translation quality.
Our Industries
Healthcare
Healthcare
In today’s competitive environment, healthcare marketing is a necessity. We can provide localized translations of your website, brochures, and other sales materials to target specific regions.
Advertising + Marketing
Advertising + Marketing
Localize your message and branding with translations by linguists who understand marcom and the cultural distinctions of your target audience.
Banking + Finance
Banking + Finance
Tap into new markets for your financial services. We translate ads, pamphlets, websites, and promotions – everything you need to attract new customers.
Legal
Legal
Looking to generate sales for your legal services or products? We offer fast, accurate translation of your promotional materials.
Real Estate + Construction
Real Estate + Construction
We have translators who specialize in architecture, construction, real estate, and civil engineering ready to make your communications effective for localized marketing.
Retail + E-commerce
Retail + E-commerce
If you plan to sell to global markets, creative translation of your web copy and especially your product descriptions will be critical to your success.
Travel + Tourism
Travel + Tourism
Gain visibility to foreign customers. We translate and localize tourism content for hotels, restaurants, travel guides and more.
Entertainment
Entertainment
Our creative translation services bring your scripts, storylines, and multimedia content to life in diverse languages, enabling captivating content that transcends cultural boundaries.
Automotive + Aerospace
Automotive + Aerospace
In the precision-driven world of automotive and aerospace, creative translation services are essential for conveying technical innovations and engineering marvels to global audiences, whether it’s marketing materials, product descriptions, or technical brochures.
Manufacturing
Manufacturing
Creative translation ensures that your product offerings, assembly instructions, and promotional materials resonate effectively with international clients, driving sales and success in the global market.
Manufacturing
Games
In the world of gaming, creative translation ensures that your narrative, dialogues, and in-game content resonate with players globally, enhancing the immersive experience and expanding your game’s reach.
Education
Education
Empower your educational brand with creative translation services. We specialize in translating promotional materials, ensuring your courses and programs are effectively marketed to students around the world.
Technology
Technology
Stay at the forefront of the tech industry with creative translation services. We adeptly translate marketing materials, ensuring your innovative products and services connect with a diverse global audience.
Ready to take the next step? Tell us about your project.

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