Creative Translation

Our Consumer Language Research© service serves to optimize translations for your target consumers. We work with local market research agencies to conduct Focus Group Discussions to understand the terminology and phrasing consumers best relate to. This allows us to develop customized glossaries and translation guidelines rooted in consumer preferences. We can also test translation options for slogans and taglines.

Focus Group Discussions (FGDs) involve facilitating conversations with a small group of your target audience to gain insights into consumer language and preferences. This helps us determine which terms and phrasing resonate best with local consumers. Conducting FGDs prior to translation allows us to develop customized glossaries and style guides. This ensures our linguists use natural language that connects with your audience.

High quality marketing translations require creative skills paired with consistency and accuracy. When looking for marketing translation services, it’s important to find translators who understand your brand voice and can effectively localize messaging. Look for providers experienced in translating marketing collateral like websites, brochures, and campaigns. They should offer services like transcreation to adapt content for cultural nuances.

Effective email marketing translations convey your message in a locally relevant way while maintaining your brand voice. Skilled linguists will adapt the tone and content for cultural nuances without losing impact.

When selecting brochure translation services, it’s important to work with linguists familiar with your industry and brand voice who can adapt content for local relevance. Look for providers who offer services like Transcreation and Consumer Language Research for maximized impact. Having a reliable language partner can make all the difference when doing business in Vietnam.

Transcreation is an advanced translation approach that adapts content to resonate with foreign audiences while preserving brand messaging. Rather than directly translating, transcreation conveys the essence and intent of the source content in a culturally relevant way. This allows campaigns to connect with target audiences.

The main difference between transcreation and standard translation is that transcreation adapts content to resonate with the target audience, while standard translation typically focuses on converting the source language. Transcreation takes a more creative approach to producing culturally adapted translations that connect with foreign audiences while preserving brand messaging.

Transcreation is well-suited for translating marketing and advertising materials where creativity is required to effectively engage audiences. Content like slogans, taglines, website copy, brochures, campaigns, social media posts, and video scripts often benefits from transcreation to convey messaging in a culturally adapted way that is mindful of idioms, slang, and other cultural expressions.

The main difference between transcreation and localization is that transcreation focuses on adapting messaging to resonate with target audiences, while localization focuses on converting content to meet local needs. Localization includes translating and then adapting elements like dates, currencies, units of measure. Transcreation is about conveying the essence of the messaging in a culturally relevant way.

Key metrics for evaluating marketing transcreation success include engagement, conversion rates, and brand sentiment in each market. You can survey target audiences to assess if messaging resonates and achieves intended results, and track analytics on interactions and conversions to quantify results. Getting local insights through consumer focus groups or online brand communities can also provide useful feedback on how well your transcreated content is received.