Consumer Language Research©
is a comprehensive process that goes beyond mere translation, delving into the hearts and minds of your target audience. It involves conducting in-depth research
to understand how your customers communicate, what resonates with them, and which linguistic nuances they value the most. This valuable information empowers us to tailor our translations precisely to your audience’s preferences, thus enhancing your brand’s appeal and fostering stronger connections in each target market.
Here’s how Thao & Co.’s Consumer Language Research© service works:
• We engage local market research agencies to conduct Focus Group Discussions
(FGD) or In-depth Interviews
(IDI) with your target audience in each market. These discussions provide valuable insights into consumer preferences, colloquial language, cultural nuances, and even perceptions of your brand.
• The data gathered from FGDs or IDIs allows us to create a tailored Translation Glossary
, which includes industry-specific terms, preferred language choices, and linguistic expressions that resonate strongly with your audience. This glossary serves as a linguistic compass, guiding our linguists to craft translations that mirror your brand’s identity while appealing directly to your customers.
• Armed with the knowledge gained from Consumer Language Research©, our team customizes Translation Guidelines
that align precisely with your target audience’s communication preferences. These guidelines serve as a roadmap for our linguists, ensuring every translated piece resonates harmoniously with your customers.
• Consumer Language Research© plays a pivotal role in empowering translation for retail and e-commerce content. By delving into your audience’s response to various slogans, taglines, brand names, and product labels, we gain invaluable insights. These findings allow us to tailor your brand messages
effectively, resonating with your customers in each market. With this knowledge, you can confidently display the translations of your beloved products around your retail spaces or commercial websites, knowing they will connect with and engage your target audience on a deeper level.
• We believe in the power of collaboration
. Throughout the translation process, we work closely with your team, welcoming your feedback and insights to refine our translations and align them perfectly with your global communication strategy.
By integrating Consumer Language Research© into the translation process, we go beyond words, unlocking the true essence of effective communication. Your translated materials will resonate profoundly with your target audience, fostering authentic connections
and brand loyalty
in every market you venture into.
Reach out to our team via our Get a Quote
page to explore how Consumer Language Research© can revolutionize your translation projects and unlock new opportunities for your business.