Thao & Co. understands the importance of effectively conveying your brand message in different languages. To achieve this, we offer a specialized Consumer Language Research©
service upon request.
With this service, we carry out a minimum of two interviews
(either Focus Group Discussions
or In-depth Interviews
) with your target consumers as part of our process.
For example, firstly, we initiate the process by conducting a Focus Group Discussion (FGD)
with consumers from the target market. This initial discussion or interview allows us to gain valuable insights and understand their perceptions, preferences, and expectations related to the product or service you intend to promote.
Based on the insights gathered from the first interview, we develop three translation options
for your slogans and taglines. These options are carefully crafted to align with the language and cultural preferences of the target market.
Next, we conduct a second round of FGD with consumers, presenting them with the three translation options. This step allows us to gauge their reactions, feedback, and emotional responses to each translation. By observing their reactions firsthand, we gain crucial insights into the effectiveness and impact of the different options.
Using the feedback received from the second interview, we meticulously analyze and revise the translations, incorporating consumer preferences and suggestions. This iterative process enables us to fine-tune the translations, ensuring they are optimized for emotional connection and cultural relevance.
By conducting a minimum of two interviews with consumers, we aim to create translations that not only capture the essence of your brand but also strike a chord with your target market. This research-driven approach
guarantees that our final translations are refined, effective, and well-received by the local audience.