How much does Game Localization Cost?

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What comprises the cost of game localization? What factors influence the game localization cost? These are FAQs game publishers may come across when penetrating new markets.

To address these questions, Thao & Co. would like to invite you to delve into the details in the following article.

What does the game localization cost entail?

What are the fees included in the game localization quote? Below is a list of fees for reference:

User interface content translation

This is an indispensable item in the overall quote of game localization. Translating user interface content ensures that the new game versions are tailored to the target players. 

Interface content may include character information, options, game operating instructions, privacy policies, publisher information, and more.

Media translation

Media may encompass videos or game sounds, etc. When localizing a game for a new market, you may need to adapt media elements to achieve better resonance with the target players. 

Therefore, the game translation cost may include fees for translating media content such as subtitles, and character voiceovers.

Game Translation Fee - Thao & Company

Graphic localization

Graphic elements in a game may include character images, game backgrounds, etc. During the game localization process, graphic elements may need adjustments to enhance familiarity and appeal to the target market.

Thus, graphic localization is one of the fees that game publishers may need to cover during localization. 

Technical aspects

Player behavior in each market may vary, resulting in distinct player-game interactions. As a result, depending on the specific target market, game publishers may modify certain technical aspects of the game to ensure that it is well-received. 

What factors influence the game localization cost?

What factors influence the cost of game localization? Here are some key factors:

Type of translation 

Depending on the specific translation type required, such as creative translation, SEO translation, subtitling and translation, the game translation cost may vary accordingly.

For the translation types requiring complex techniques, the rates tend to be higher compared to more common and general types.

Other Translation Service - Thao & Co.

Languages

The complexity of language pairs is another crucial element affecting the game translation rate. Translating a complex and rare language pair will incur higher costs due to the increased time and effort required.

Length of game content

The length of game content to be translated can determine the time and effort required for game translation by the translation agency. Therefore, the length of the content is one of the pivotal elements determining whether game translation costs will be high or low.

Complexity

When translating a game with highly complex content such as containing many specialized terms or historical information, translators need more time to research and refine the translation. The game translation cost is therefore influenced by the complexity of the game version requiring translation.

Other specific requirements

In addition to the aforementioned factors, when clients have additional specific requirements such as turnaround time, supplementary services, the cost of game localization may also vary.

For instance, if a client requires the project to be completed within a short period of time, the translation agency will need to allocate more resources to meet the deadline. This can lead to an increase in translation rates. 

Get a detailed quote for professional game localization

If you are searching for a professional game localization service, Thao & Co. is confident in accompanying you on the journey to achieve your market expansion goals.

At Thao & Co. translation company, our native linguists possess robust expertise and extensive experience and have established credibility through various projects in the field of game localization.

Get a Quote - Thao & Co.

Translation costs at Thao & Co. are transparently disclosed, thereby aiding you in making the most objective decision.

Furthermore, in addition to the game translation service, we offer various supplementary services to enhance the effectiveness of the translation. With diverse language solutions tailored for B2B clients, you can rest assured that the translation is consistent, more time-efficient, and effortless compared to other translation agencies.

  1. ● SEO Keyword Research: Help your game reach potential users with SEO-optimized website content and game descriptions on the App Store.
  2. ● Consumer Language ResearchⒸ: Attract thousands of downloads through localizations with familiar language and captivating tones tailored to the target audience.
  3. ● Custom Integration and Language Review: An efficient quality control solution for publishers in market expansion endeavors

At Thao & Co., our workflow is optimized for efficiency thanks to the development of our proprietary platform. Accordingly, clients can easily manage and monitor project progress in a visually engaging, user-friendly, and confidential manner.

Those are some insights into the factors influencing the cost of game localization that Thao & Co. would like to share with you. We hope this article has helped address your queries and provided new perspectives on this topic.

If you need further consultation on translation services for Games + Apps + Websites, please contact us by clicking the Get a Quote button below for prompt support.

Source: Thao & Company
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