Content Development for SEO 101: How to Attract More Customers

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In the world of digital marketing, SEO content has become a game-changer. No matter your digital marketing goals, an effective SEO content strategy is the key to unlocking success, and this guide is your first step.

Struggling to create SEO content that attracts new customers? You have come to the right place! In this guide, Thao & Co. unveils the secrets of effective content development for SEO, helping your business reach a wider audience.

What is the standard SEO content?

You might find yourself wondering what good SEO content is. The answer is apparent in its name: SEO content is search-engine friendly. Its features are optimized according to the algorithms of search engines to stand a higher chance of competing for the top Google search results.

Any good SEO expert knows the importance of striking a balance between enticing content and SEO strategies. Content is the paramount factor when it comes to effective SEO content. The article should deliver quality and valuable information to attract the target audience.

In addition, the article also needs to adopt the intricate system of SEO techniques including internal links, headings, and keyword density to delight the search engines. Such tactics enable the article to score major points with the search engine, resulting in a higher ranking in search results.

Content requiring SEO

Optimizing content for SEO is a crucial task in website content creation. What types of content call for SEO tactics? The answer is every single one of them. Any online content should be optimized for search engines and tailored to align with the target customers and brand vision.

Content development for SEO _ Thao & Co.

Some content that needed to be optimized for search engines are listed below:

  1. Blog content
  2. Product description
  3. ● PR article
  4. ● Product review
  5. ● User manual
  6. ● and more!

Once the content is optimized for search engines, the article is likely to rank higher, in turn increasing traffic, click, and conversion rates significantly. This lays the foundation for enterprises to reach a large customer base, build a brand image, and achieve business goals via this channel.

Content development for SEO 101

Effective SEO content is usually the fruit of best practices reflected in a creative and streamlined process. A writing process is a solid framework for content writers to build on, resulting in articles that are both high quality in content and optimized for the algorithm of search engines.

Check out this step-by-step process of SEO writing content developed by Thao & Co.

1. Keyword research based on search intent

The first step is to research the keyword to come up with the topic for your content. If SEO content is an exuberant tree, then the keywords glossary is definitely its root system deep down underground.

An article needs a main keyword and various sub-keywords. The keyword should be specifically chosen for the desired content of the companies.

Besides, there are two important factors to identify the potential keywords. They are the search volume (the number of times users search for that keyword) and keyword difficulty (level of competitiveness). To build a list of quality keywords, you can employ some assisting tools such as Google Keyword Planner, Google Trends, or Keyword Explorer.

The next vital step is to study the purpose of search (or search intent), aiming at understanding the goals of users behind search queries. Simply put, search intent is the concern customers seek answers for.

Search intent reveals the motivation behind customers’ queries. Whether customers are looking for information, an explanation, a solution, or a service provider, search intent is reflected in the keywords. Hence, search intent is valuable information, serving as a compass for your impactful SEO content.

2. Competitors and SERP analysis

“Keep your friends close and your enemies closer.” Researching your opponents and SERP (Search Engine Results Pages) is a vital phase. You can scrutinize your opponents’ content and the search results pages to identify their strengths and weaknesses. This way, you keep up with the competitors and reference high Google ranking pages.

By analyzing existing content, you can formulate an effective strategy that capitalizes on its strengths and circumvents its weaknesses. This approach allows you to craft optimized content that not only engages your audience but is also favorable to search engines. Such a strategy propels your SEO content forward, potentially earning it a spot among the top-ranking results.

However, studying your opponents and SERP might influence your content, resulting in repetitive information and loss of originality. Thus, it should be mindfully done in parallel with a creative process to deliver unique values to your readers. Not only does it benefit your readers, but this tactic helps you score points with the search engine despite all the complicated algorithms.

3. An outline for SEO content

A content outline is a roadmap that helps writers develop SEO content. A well-thought-out framework is the key to a quality content piece. The main keyword serves as the backbone of the article outline, guiding the development of related content.

The detailed outline should be developed using Headings 2, 3, and 4. Each one corresponds to a different section of your article. Heading 2 should be used to present the main and important information. Headings 3 and 4 should be used to elaborate the point in heading 2 with more details.

At the same time, headings should follow a logical structure, enabling readers to grasp information at a glance. However, too much of a good thing can be bad. Overusing headings breaks the coherence of the content and dilutes the main message. It’s important to note that there should be no more than 75% of the headings containing the main keyword.

4. SEO tactics in practice and content development for website

All you need to know about SEO Content Brief - Thao & Co.

After following the first three steps, you now have a detailed SEO content brief. It’s time for the content creator to take the stage and complete the masterpiece. The content creator is responsible for developing details from the outline and sprinkling creativity on top to produce helpful and original content for readers.

While writing, the content creators are free to put flesh on the bare bones of the outlines, yet SEO best practices should be strictly followed: scattering and not overstuffing the main keyword across the article; cutting a paragraph once exceeding 150 words; employing italics and bolding to highlight key terms, etc.

These rules of thumb transform the article into search engine-friendly content, boosting its chance to climb the search ranking ladder. By seamlessly incorporating SEO techniques into your content creation process, you are able to develop SEO content for your website.

5. Proofreading: spelling and keyword density

Having finished your draft, the next step is a thorough proofread. This process ensures your content shines by examining two aspects: spelling and keyword frequency.

For spelling accuracy, you can utilize tools such as Grammarly or Google Docs. However, human quality control remains paramount since these tools may miss errors in word usage, phrasing, and logical flow.

In addition, the density of main and sub-keywords should be calculated strategically. A strong and equally distributed presence of keywords in every segment of the article is a great plus in search engine ranking.

Unfortunately, an overly high density of keywords in the article might result in spam labeling by Google’s algorithm. This causes severe damage to the website and tarnishes your brand credibility on the search results ranking.

Hence, a safe keyword density for an article is generally 1% or falls around 0.5% to 2.5% according to Yoast SEO (WordPress).

6. Links, pictures, and videos insert

Content is not limited to texts alone. Images, videos, and links are all crucial factors needing optimization for maximum impact.

Walls of text are intimidating, shunning the readers away no matter how interesting your content is. Relevant pictures and videos enhance the reading experience by offering visualization and multi-perspectives, engrossing the readers.

Additionally, integrating a network of links to relevant content within your article is an effective method to subtly incorporate engaging information. This strategy can keep readers on your website for longer periods.

Therefore, inserting links, pictures, and videos is strategic to elevate readers’ experience. While it’s vital to embed links, pictures, and videos to enrich your content, try to maintain a balance and avoid compromising page loading speed.

7. Content post-publishing and optimizing for SEO

Once meeting all content and SEO technique conditions, your SEO article is ready to be ‘on air’ officially.

But before hitting the publish button, check whether on-page SEO elements such as the title, meta description, URL slug, image alt text, etc. are fine-tuned. Content that is both high-quality and SEO-optimized is a powerful tool. It not only elevates your website to the next level but also effectively highlights it to your target customers.

8. Content post-publishing and the next steps

Consider your content as a tree. Just as a gardener meticulously tends to their garden, you too must nurture your content with consistent and utmost care. The journey of your content doesn’t end when you click ‘publish.’ Instead, it should be reviewed and updated periodically to ensure its relevance and appropriateness for your customers at all times.

To best nurture the article, you can leverage powerful analyzing tools such as Google Analytics to measure traffic, bounce rate, and average time-on-page. Monitoring these metrics closely provides a quantitative evaluation of the content quality.

After that, if necessary, content updates can be planned to add more beneficial information, and address problems to maintain relevance, quality, and appeal to attract readers.

You might realize it by now, the journey to creating SEO content is a taxing ongoing process. A streamlined and scientific process ensures engaging and quality content delivery, ultimately driving your brand’s website to success.

How can I optimize the website content creation process for SEO?

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Nowadays, the art of developing content for SEO has evolved and refined to be more efficient with the overriding objective: high-quality content without draining human resources and budget. The question is how we can optimize the SEO content development process.

Harnessing the power of SEO tools

SEO research tools are your best ‘right-hand man’ to help you waltz through the content creation process for SEO. For example, Google Keyword Planner generates a set of content keywords, while tools similar to Ahrefs and SEMrush focus on analyzing competitors’ websites precisely in an instant. By leveraging supporting tools, you can save time, effort, and resources during the SEO content development process.

Installing SEO performance measure plugins

SEO scoring tools are the keys to easy monitoring of the SEO effectiveness of a page or a whole website. Some common plugins for measuring the SEO effectiveness of an article are Yoast SEO, All in One SEO Pack, and Rank Math. Tools such as Google Search Console and SEOquake offer a holistic view of the website’s SEO performance.

Establishing content standards

SEO content standards are the guidelines that an article needs to follow for maximum SEO impact. This guideline might include 4 criteria: passage length, style, content structure, number of links, pictures, and videos.

Clear content standards ensure SEO effectiveness and solidify your brand image due to the impressive consistency across content. In today’s digital landscape where SEO techniques transform every day, Thao & Co. is dedicated to providing the most up-to-date and effective SEO content development services.

Full package quality SEO content development services at Thao & Co.

Creating SEO content can be a demanding task. It requires both knowledge and expertise to get it right. Because of this, not all businesses have the resources to consistently create high-ranking, engaging content.

That’s where Thao & Co. comes in. We understand the challenges of creating SEO content, so we offer comprehensive SEO content development services. This allows you to focus on growing your business while we craft valuable content that drives traffic and conversions to your website.

Thao & Co.‘s SEO strategists are veterans in the field. Their expertise spans the entire SEO content creation process, from in-depth keyword research to crafting and publishing high-performing content.

Our end-to-end SEO content creation service takes the burden off your shoulders. Leave the keyword research, writing, editing, and publishing to our SEO experts, and focus on what matters most – growing your business. By letting us handle your content, you’ll free up valuable resources to invest in other areas.

Thao & Co. offers a wide suite of solutions:

  1. Multilingual keyword research: We conduct meticulous research to provide you with potential sets of keywords in every market or language you want to target. This increases your chances of staying ahead of the curve and reaching a new target customer base in the new market.
  2. Content mapping: A concrete, clear, and flexible plan is the backbone of an appealing content system to search engines’ algorithms. This allows your website to conquer its goals effortlessly.
  3. Publishing assistance: Our team of experts at Thao & Co. is tech-savvy and always ready to assist your companies in publishing content across multiple platforms to maintain engagement and connection with readers.

Ready to take your content to the next level? Our team of experienced SEO experts is dedicated to crafting high-performing content that drives traffic and conversions, helping you achieve your marketing goals. Explore Thao & Co.’s Multilingual SEO content development services and see the difference!

To get started, simply leave your information on our Get a Quote page and we’ll be happy to schedule a free consultation to discuss your specific needs.

Source: Thao & Company
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