Email Marketing Translation: Human Expertise vs. Automated Tools

Table of Contents

In today’s digital landscape, Email Marketing Translation has become one of the most essential tools for reaching out to and fostering relationships with a global customer base. Therefore, in international business, developing a professional multi-lingual email marketing strategy is an element that should not be overlooked. This article aims to provide insights into the significance of high-quality email marketing translation services and ways to expand your brand globally.

What is Email Marketing Translation?

Email marketing translation plays a crucial role in building a successful global marketing campaign. Therefore, to reach and engage customers in international markets while respecting the culture and customs of each country, it is best to have a comprehensive understanding of these definitions to apply suitable and successful marketing translation.

What is Email Marketing?

Email Marketing is an online marketing method used to send advertising messages, news, promotions, or other information to a group of recipients. When a business aims to expand the scale of its email marketing campaigns to reach customers in different countries, translation becomes essential.

Email Marketing Translation Services - Thao & Co.

Email Marketing Translation

Email Marketing Translation involves converting the content of an email marketing campaign from one language into another. This process aims to reach and engage audiences in the target market.

Email marketing translation will convert email content, including subject title, main content, links, and other elements, from the source language to another language accurately and consistently. The goal of this translation is to ensure that the message in the email is fully delivered to the recipients.

This requires translators to have not only linguistic expertise but also an understanding of the context and goals of the email marketing campaign. Translators need to ensure that the translated content is linguistically accurate and creates a positive marketing impact on the readers.

Related article: What is Marketing Translation?

The Role of Email Marketing Translation

Translation in email marketing plays a vital role and has positive effects on the overall effectiveness of a marketing campaign. Translation enables businesses to reach customers in different countries and languages, enhancing cultural relevance, fostering relationships, optimizing open rates, building trust, and ultimately increasing sales.

Advertising Marketing Translation Services - Thao & Co.
Translation plays an important role in the Advertising & Marketing industry

Broaden the range of target customers

Email marketing translation helps businesses effectively access and interact with customers in different countries and languages. The translation process creates an appealing and comprehensive message for multi-lingual customers. This helps increase the interaction and connection with potential customers in new markets, contributes to the expansion of the customer base, and creates new business opportunities.

Enhance cultural compatibility

Each country and culture has its own rules, values, and approaches to sending emails and receiving marketing messages. Email marketing translation ensures that the message is appropriately tailored to the recipient’s culture, fostering engagement and improving customer response rate.

Related article: What is Localization?

Create intimacy and personalization

Email translation creates intimacy and personalizes marketing messages for customers in different languages. When the message is delivered in customers’ mother tongue with an approachable language style, they feel cared for and perceive the email marketing campaign as being designed specifically for them.

Increase open rates and engagement

Email marketing translation helps make email subject titles and content more appealing and engaging to recipients. When the message is conveyed in a language that customers understand and find familiar, open rates and engagement with the content are likely to increase, thereby improving the effectiveness of the email campaign.

Build trust and relationships

When a business delivers messages that are accurate, culturally appropriate, and language-compatible to customers, they feel valued and positively disposed toward the business. This creates favorable conditions for building long-term relationships between customers and the business. Thus, email translation plays an important role in building trust with customers in the target market.

Increase sales

Email marketing translation helps businesses enhance conversion rates and create sales from new customers obtained through digital campaigns. The translation process ensures that the campaign is compatible with the language of the target customers, increasing the likelihood of successful sales.

Should you use automated email marketing translation?

Using professional translation services ensures higher-quality translations for email marketing. Here are some reasons why you should use professional services instead of automated translation tools when translating marketing content:

General Translation - Thao & Co.


Automated translation tools like Google Translate cannot achieve the same translation quality as human translators. Though these tools employ language data-based algorithms for translation, they lack the ability to comprehend context, sentence structure, and complex grammar rules. Therefore, translations done by automated tools are often inaccurate and may fail to convey the message’s intended meaning.

Cultural compatibility

Email marketing translation calls for knowledge of the culture and language of the target customers. Unlike humans, automated translation tools cannot understand and apply cultural sensitivities, expressions, and emotional nuances accurately. A professional service with translators who have in-depth knowledge of both culture and language can ensure that the message is translated appropriately for the target audience.


When using automated translation tools, email content can be stored and used for unintended purposes beyond your control. Using professional services ensures that your business information remains secure and does not leak to external sources.

Flexibility and customization

Professional services offer tailored translation solutions that meet the specific requirements of your business. You can work directly with translators to ensure that the translation aligns with your preferences and meets your target audience’s needs.

Performance and effectiveness

Expert translation services provide a well-controlled, quality-oriented translation process to ensure the content is accurately translated and effective in the target market. This, in turn, increases email open rates, interaction rates, and customer conversion rates in email marketing campaigns.

Benefits of Expert Email Marketing Translation

Using expert services helps businesses ensure that their messages are effectively communicated, thereby creating a positive perception. Therefore, professional email marketing translation brings several important benefits to marketing campaigns.

  1. ● Safeguarded accuracy: Expert translators apply accurate grammar, sentence structure, and context, ensuring that the message is translated as clearly as possible.
  2. ● Cultural and linguistic appropriateness: Expert translators with extensive knowledge of culture and social norms can express ideas in the target language to deliver the business’ messages to target customers.
  3. ● Enhanced campaign effectiveness: When the translated email message is accurate and fits the local culture, email open rates, interaction rates, and customer conversion rates are likely to increase, leading to better results from email marketing campaigns.
  4. ● Cost-efficiency: Instead of creating separate marketing campaigns for different markets and languages, businesses can use translation services to localize content, saving time and resources.
Email Marketing Translation - Thao & Co.

Take your brand global with high-quality Email Marketing Translation Services

At Thao & Co., we provide high-quality and reliable email marketing translation services. With the goal of helping businesses take their brands global, our Creative Translation Services offer a variety of options tailored to meet your every need and optimize the effectiveness of international business strategies for your brand.

Expert email marketing translation services

Thao & Co. provides accurate and professional email marketing translation services for businesses looking to expand their marketing campaigns to international markets. Our team of expert linguists with experience in the marketing field ensures that your message is translated accurately and suitable for the language and culture of your target audience.

Creative translation services

In addition, Thao & Co. offers creative translation services. Our linguists not only translate languages but also maintain the creativity and appeal of the messages in the marketing campaigns. We ensure that the essence of the original message is fully conveyed in the target language.

Related article: The Art of Creative Translation

Consumer Language Research

For maximum efficiency in your email marketing campaigns, you can consider our Consumer Language Research© services. Thao & Co. will conduct a couple of Focus Group Discussions (FGDs) to understand consumer language in each target market. We identify the cultural aspects, beliefs, and values of local customers to ensure that the message is relevant and engaging to the target audience.

Translation Services - Thao & Co.

Drawing from our extensive experience, Thao & Co. Translation Company is dedicated to delivering high-quality services that assist in building your brand and expanding your business vision. We recognize that each brand comes with its own unique needs and requirements, and we are committed to tailoring our services to align with your goals and expectations.

To receive detailed consultation completely free of charge, please leave your information on our Get A Quote page.

Source: Thao & Company
Professional Translation and Localization Services in Vietnam
Where Precision Meets Quality Standards
Get in touch
Let us know how we can help!
Our industries
We provide accurate translations of items such as clinical instructions, medical records, articles, product labels and questionnaires.
Advertising + Marketing
Get your message across in any language when we translate your informational materials, instructions and simple promotional content.
Banking + Finance
As you tap new markets, we can translate sales materials, emails, job applications, CVs, legal documents, and entire banking/trading platforms and apps.
Get fast, precise translation of legal documents, contracts, memos, emails and other forms of communication.
Real Estate + Construction
Our translators have sufficient familiarity with architecture, construction, real estate and civil engineering to help translate relevant documents.
Retail + E-commerce
If you’re selling to global markets, let us translate your sales materials, company announcements and meeting minutes for your international partners.
Travel + Tourism
We can provide general translation of content for internal communications and customer-facing text for hotels, restaurants, travel guides and more.
Relying on our experience translating films, plays and commercials, we give careful attention to word selection and meaning in every project.
Automotive + Aerospace
Look to our specialized linguists to translate and localize user guides, CAD drawings, repair manuals and business contracts.
Get precise translation of technical terminology whether for instructions, safety, quality control or regulatory compliance.
Explore new markets for your games once we translate the rules, instructions, storyline, dialog, graphics and technical details.
Empower global education with our translation and localization services. Available for academic transcripts, diplomas, degrees, certificates, websites, apps, and more.
Our expert localization services are here to get your tech materials, websites, apps, software and other digital products into new markets.
Ready to take the next step? Tell us about your project.

Get a quote