Industry Terms Research©: Maximizing Insights for Strategic Growth

Industry Terms Research© in translation may still be unfamiliar to many. This article delves into the definition of Industry Terms Research©, its exceptional value, and how this service works.

When entering new markets, many businesses and providers often face challenges in translating highly specialized documents and content.

Acknowledging this, Thao & Co., partners with native experts in their respective fields to offer optimal translation solutions. Industry Terms Research© is one of the highly preferred services due to its superior benefits and long-term values.

What is Industry Terms Research?

Businesses frequently engage in market research activities before starting marketing projects. Understanding consumer preferences helps:

1. • Minimize risks
2. • Ensure quality
3. • Enhance the effectiveness of delivering products to the target customers

There is a unique customer segment consisting of experts, specialists, and business clients in a particular industry. In fact, persuading this specific customer segment often poses a significant challenge as businesses venture into foreign markets.

Industry Terms Research© is developed to support translation projects of documents and content intended for experts in relevant industries. The objective of this process is to understand the language and preferences of this specialized group.

Industry Terms Research© is suitable for translation projects for expert audiences, such as:

1. • Slogan and tagline translation for specialized products targeting experts, technicians, and specialists
2. • Brochure and catalog translation
3. • Proposal translation
4. • Medical equipment user guide translation
5. • Technical manual translation
6. • Patent translation
7. • Workplace safety instruction translation
8. • Specialized content in industries such as healthcare, legal services, technology, manufacturing, and more.

Industry Terms Research: Benefits for specialized translation projects

Some outstanding benefits of Industry Terms Research© include:

Guaranteed accuracy

One major challenges in specialized translation is dealing with evolving technical terms. Interviewing experts helps linguists gain a proper understanding of technical terms and concepts, contributing to more accurate translations.

For example: In the aerospace industry:

The term “Thrust reversal” refers to the system of components that create reverse thrust to slow down an aircraft during landing. In Vietnamese, the equivalent term describing a similar function is called “Hệ thống thổi ngược“.

However, the Vietnamese term emphasizes the reverse airflow of the fan blades rather than the reverse thrust effect. Without understanding related functions and local technical language, linguists may struggle to choose the correct term.

Content Localization

Similar to the example above, industry terms can vary in different languages. Furthermore, each country may have its own set of technical languages, such as:

1. • ASD-STE100 in the automotive and aerospace industries in Europe
2. • The ScaniaSwedish standard language used in truck maintenance in Sweden

Only native experts working in the field can provide insights into these specific language standards. Therefore, the approach helps linguists produce translations that align with the specialized language of the target region. By doing so, they can create translations that are both appropriate and engaging.

Related article: What does Localization encompass?

Reducing risk

Crucial sectors often demand the utmost level of risk mitigation and absolute accuracy, including:

1. • Healthcare
2. • Manufacturing
3. • Legal
4. • Automotive
5. • Aerospace
6. • Construction

Industry Terms Research© can help translators accurately convey content, information, and terminology, thereby reducing risks associated with the use of:

1. • Translated manual documents
2. • Safety guides
3. • Other materials

Besides, it mitigates the risks of low-quality translations. This, in turn, enhances the products’ appeal to target customers and drives sales growth.

Long-term benefits

The target audience of specialized translations consists of experts and business clients with extensive knowledge in their fields. These clients have strict criteria and requirements.

Beyond product quality, professionalism plays a pivotal role within B2B business models.

A refined translation of a brochure or proposal can establish a positive perception of professionalism and trustworthiness. Once native experts have been persuaded, brand recognition can spread swiftly, driving local market share growth.

Industry Terms Research© process

When clients opt for Industry Terms Research© at Thao & Co., the expert interview and translation process follows a systematic six-step approach.

1. Project information and consultation

1. • Receive information and requirements from the client
2. • Select the most appropriate Project Manager and skilled linguists for the project
3. • Discuss how to tailor services to your needs, devise an execution plan, and provide a detailed quote

2. Project research

1. • Meticulously research the project documents
2. • The project manager will establish precise objectives for the market research company
3. • Suggest appropriate expert profiles and prepare expert interview sessions and a comprehensive discussion guide

3. Preliminary Expert Interview(s)

During interviews with experts, the translation team will pose questions and actively engage with their responses.

This is a crucial step for the translation team to understand common and specialized terminology, preferences, and interests of the target audience.

4. Developing a comprehensive glossary

1. • Develop comprehensive translation guidelines and a precise glossary of specialized terminology.

5. Translation and Proofreading 

1. • Our linguists translate technical documents, referring to the specialized terminology glossary.
2. • Linguists propose essential details for the glossary to the Language Lead.
3. • A dedicated proofreader reviews the terminology and content of each translation. 
4. • Creative translation of marketing content (brand or product names, functions, slogans, and taglines): Generate different translation options along with back-translations and detailed explanations.

6. Focused Expert Interview(s)

1. • Proceed with a second round of interviews with local experts to gauge the accuracy and effectiveness of each translation.
2. • Pose targeted questions to earn feedback from experts, allowing us to discern the most optimal translation options.

7. Final Delivery

1. • Deliver the translated documents, accompanied by interview sessions reports within the deadline.
2. • For creative translation projects: suggest up to three translation options that have garnered the most positive feedback
3. • Provide the glossary and translation guidelines at your request.

Professional Industry Terms Research© service

Thao & Co. Translation Company places a paramount emphasis on precision and excellence in every translation. With a team of native linguists boasting extensive experience in highly specialized fields, we will produce professional translations that meet your every need.

Industry Terms Research© is a service that:

1. • Enhances the quality of your translation projects
2. • Minimizes risks
3. • Ensure practical and effective outcomes

This forms the solid foundation for your localization strategy, drawing in customers and aiming for substantial success in foreign markets.

What makes Thao & Co. different?

1. ● Highly specialized native linguists
2. ● Transparent process and pricing
3. ● Translation solutions for common and rare languages
4. ● Tech-enabled translation to streamline processes and improve quality
5. ● Our proprietary Dashboard with a high level of confidentiality, allowing clients to effortlessly monitor and manage projects

For more detailed information, please do not hesitate to visit our Get a Quote page to receive a free consultation today!