What best practices should website owners follow for content development for SEO?
Answer:
When cultivating content for search visibility, Thao & Co. swears by these
SEO content development best practices:
First, deeply understand audience needs through relentless research, surveys, social listening and chatting directly with the community. Synthesize insights into handy buyer persona guides detailing wants, needs, demands, and desires.
Next, through keyword research, discover queries clamoring for answers then carefully craft compelled content around satiating that demand. Align topics to seasons when interest spikes.
Ensure all pages pass technical SEO tests like fast load speeds, tidy metadata, alt text touting images and minimal broken links. Sprinkle optimizable headers across posts to help search bots unearth your treasure.
Interlink content within your site to perpetuate click cascades down conversion funnels. Additionally, woo reputable external sites to reference your pages, securing vital backlinks like SEO street cred.
Finally, promote completed content across paid and organic channels from email to partnerships and social promotions. Measure performance then double down amplifying high-traction topics.
Fulfilling the searcher’s wants plants the seed for traffic surges and revenue rich harvests to come. Now, what fertilizes your next content crop?